Inhibitory Factors in the Organic Food Purchase for Health Benefit

Autores

Palavras-chave:

Organic food, Health preservation, Price sensitivity, Perceived availability, Lack of product knowledge.

Resumo

Purpose: Several studies show factors that have a positive impact on the buying behavior of organic foods. Regarding the factors that inhibit the consumption of this type of product, considered an option for maintaining health, few investigations are perceived, both in national and international literature. This investigation aimed to measure which influence price sensitivity, perceived availability and lack of product knowledge can have on inhibiting the intention to buy organic food for health maintenance.

Design/methodology/approach: It was used a quantitative descriptive and inferential approach, using the online survey as a research strategy.

Findings: From the theoretical point of view, in addition to pointing out the negative impact of price sensitivity on the intention to purchase organic food, the research showed the results inconsistent with the theoretical framework that demonstrate an inclination towards reflective purchase of organic food.

Originality/value: The findings point to a new awareness in food consumption, indicating that consumers may be willing to give up convenience, in addition to autonomously seeking information that best subsidizes their food choices. In practice, the results suggest the need to reduce costs for the offer of what would be a fair price for producers and consumers.

Biografia do Autor

Thayze Pinto Cândido Padilha, Graduate Program in Management, Innovation and Consumption, Federal University of Pernambuco.

Graduada em Administração pela Faculdade de Ciências da Administração de Garanhuns, especialista em Gestão de Negócios pela Faculdade de Ciências da Administração de Garanhuns, especialista em Psicologia Social e Organizacional pela Sociedade de Ensino Superior da Escada -  SOESE, mestranda em Gestão, INovação e Consumo -PPGIC/UFPE/CAA.

Jonas Alves Cavalcanti, Programa de Pós-Graduação em Gestão, Inovação e Consumo - PPGIC/UFPE

Bacharel em Administração com Ênfase em Marketing de Moda pela Universidade de Pernambuco – UPE; Gastrônomo pelo Centro Universitário UNIFAVIP DeVry. Pós-graduado em Gastronomia e Cozinha Autoral pela PUC-RS e Mestrando em Gestão , Inovação e Consumo pela UFPE-CAA.

Jordana Soares de Lira, Graduate Program in Management, Innovation and Consumption, Federal University of Pernambuco.

Bacharel em Administração pela Universidade Federal de Pernambuco. Pós-graduada em Gestão estratégica de Pessoas, pela Faculdade Educacional da Lapa (FAEL). Mestre em Gestão Inovação e Consumo - PPGIC/UFPE.

Marconi Freitas da Costa, Graduate Program in Management, Innovation and Consumption, Federal University of Pernambuco.

Professor at the Federal University of Pernambuco (Brazil). PhD in Management from University of Sao Paulo (Brazil). Vice-Coordinator of the Graduate Program in Management, Innovation and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University (USA). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Editor-in-Chief of CBR - Consumer Behavior Review. He is an Associate Editor of the Revista de Gestão Social e Ambiental (RGSA). He is a founding member of SCORAI - Sustainable Consumption Research, Action and Initiative in Brazil

Cristiane Salomé Ribeiro Costa, Graduate Program in Management, Innovation and Consumption, Federal University of Pernambuco.

Professora Adjunta da Universidade Federal de Pernambuco (UFPE), campus Centro Acadêmico do Agreste (CAA). Doutora em Administração pela Universidade Federal de Pernambuco (2015). Estágio Doutoral na Breda University of Applied Sciences - NHTV, no programa Executive Master in Imagineering, em Breda, Holanda (2012). Mestre em Administração pela Universidade Federal de Pernambuco (2007), Graduada em Administração pela Universidade Federal de Pernambuco (2003). Coordenou o Curso de Administração da Faculdade Integrada do Recife (FIR). Atua na área de ensino (graduação e pós-graduação), Extensão e Pesquisa. Coordena projetos de Iniciação Cientí­fica. Possui artigos publicados em perí­odicos, como Gestão & Produção (UFSCAR. IMPRESSO), ReA UFSM, REGE. REVISTA DE GESTíO USP, TURyDES - Revista de Investigación en Turismo y desarrollo local. Lí­der do grupo de pesquisa Marketing e Cultura de Consumo e participa como pesquisadora do Grupo de Pesquisa do Comportamento do Consumidor - GPCC

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Publicado

2024-05-16

Como Citar

CÂNDIDO PADILHA, T. P.; CAVALCANTI, J. A.; DE LIRA, J. S.; DA COSTA, M. F.; COSTA, C. S. R. Inhibitory Factors in the Organic Food Purchase for Health Benefit. Revista Metropolitana de Sustentabilidade (ISSN 2318-3233), São Paulo, v. 11, n. 2, 2024. Disponível em: https://revistaseletronicas.fmu.br/index.php/rms/article/view/2382. Acesso em: 22 dez. 2024.

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v. 11 n. 2 (2021): (Mai./Ago. 2021)

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