A ESTRATÉGIA AMBIENTAL DA EMPRESA MULTINACIONAL – GERENCIANDO O RELACIONAMENTO ENTRE A SEDE E AS SUBSIDIÁRIAS

Autores

  • Roselei Haag Universidade do Vale do Rio dos Sinos – UNISINOS
  • Iuri Gavronski Universidade do Vale do Rio dos Sinos – UNISINOS

Palavras-chave:

Empresas Multinacionais, Subsidiárias, Sustentabilidade, Revisão da literatura.

Resumo

O presente artigo apresenta uma revisão da literatura com intuito de compreender de que forma a estratégia ambiental deve ser difundida em toda a estrutura da empresa multinacional (MNE), dentro do escopo dos estudos sobre internacionalização de empresas. A literatura tem contribuí­do para o entendimento das relações entre a sede e as subsidiárias de MNEs, identificando contingências onde a sede deve conceder uma maior autonomia para determinadas subsidiárias. Após a análise da literatura, é proposta uma agenda de pesquisa buscando ampliar o campo de conhecimento relativo à adoção de estratégias de sustentabilidade em subsidiárias.

Biografia do Autor

Roselei Haag, Universidade do Vale do Rio dos Sinos – UNISINOS

Doutoranda em Administração pela UNISINOS/RS.

Iuri Gavronski, Universidade do Vale do Rio dos Sinos – UNISINOS

Doutor em Administração pela Universidade Federal do Rio Grande do Sul.

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Publicado

2017-04-28

Como Citar

HAAG, R.; GAVRONSKI, I. A ESTRATÉGIA AMBIENTAL DA EMPRESA MULTINACIONAL – GERENCIANDO O RELACIONAMENTO ENTRE A SEDE E AS SUBSIDIÁRIAS. Revista Metropolitana de Sustentabilidade (ISSN 2318-3233), São Paulo, v. 7, n. 1, p. 5–19, 2017. Disponível em: https://revistaseletronicas.fmu.br/index.php/rms/article/view/1027. Acesso em: 21 nov. 2024.

Edição

Seção

Administração, Contabilidade e Economia