Responsabilidade Social Corporativa e Competitividade: uma análise bibliométrica da evolução do tema

Mary Fernanda de Sousa de Melo, Rodrigo Trotta Yaryd, Roberta Castro Souza, Willerson Lucas Campos-Silva

Resumo


A estratégia de responsabilidade social corporativa afeta o core business, o crescimento, a rentabilidade e a sobrevivência das empresas no curto e longo prazo. Com o intuito de apresentar o panorama de tais discussões, este artigo tem como objetivo analisar o tema responsabilidade social corporativa de forma conjunta com a competitividade, num período de 19 anos. Para isso, realizou-se um estudo bibliométrico com uso de análise descritiva. A base de dados escolhida para a busca foi a ISI Web of Science. Foram analisados 344 artigos e suas referências, por meio de redes de citações. Dentre os principais resultados, verificou-se que: as publicações concentram-se em quatro periódicos (Journal of Business Ethics, Journal of Cleaner Production, International Journal of Production Economics e Corporate Social Responsibility and Environmental Management); se trata de um tema multidisciplinar, recente e emergente, pois apesar de a primeira publicação datar de 1996, foi a partir de 2006 que as publicações efetivamente aumentaram. Por fim, foram identificados onze clusters que agrupam os principais temas discutidos dada a junção de RSC e competitividade, os quais foram apresentados de acordo com sua dispersão e força de discussão ao longo do tempo. Também se observou que duas vertentes da estratégia se destacam como base teórica para a presente discussão: visão baseada em recursos e escola do posicionamento. A crescente importância do tema, tanto na pauta estratégica dos gestores quanto no avanço da literatura a respeito de fontes potenciais de vantagem competitiva, justifica a análise da evolução da literatura.


Palavras-chave


Bibliometria; Responsabilidade Social Corporativa; Revisão Sistemática da Literatura; Software CiteSpace.

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Referências


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