PRODUCT VALUE DIMENSIONS AND STRATEGIC DECISIONS

Autores

  • Sergio Evangelista Silva UNIVERSIDADE FEDERAL DE OURO PRETO
  • Wagner Ragi Curi Filho Universidade Federal de Ouro Preto
  • Thiago Augusto Oliveira Silva Universidade Federal de Ouro Preto

Palavras-chave:

Product value, value attributes, strategic decisions, competitive strategy.

Resumo

Although the product value is a central element in the competitive strategy, it has not been properly discussed in theoretical models. The authors have found no clear analysis of cause-and-effect relationships between the product value and the strategic decision issues in the literature. Regarding this theoretical gap, the present article proposes a theoretical model of the dimensions of the product value and relates these elements to the strategic decisions that should be taken in the context of competitive strategy elaboration. The related decisions are exploited, and guidelines for competitive strategy definition are structured. Thus, this theoretical essay has three main contributions. First, it extends the current concept of product value through an in-depth and detailed view. Second, it presents a direct link between product value forms and competitive strategy. Third, it outlines a comprehensive and integrative view of the process of competitive strategy elaboration based on product value. 

Biografia do Autor

Sergio Evangelista Silva, UNIVERSIDADE FEDERAL DE OURO PRETO

Professor Associado da UFOP;

Dr. em Engenharia de Produção, UFSCar

Pos-Doutorado em Administração UFMG

Wagner Ragi Curi Filho, Universidade Federal de Ouro Preto

Professor do curso de Engenharia de Produção, ICEA, UFOP.

Mestre em Engenharia de Produção, UFMG

Doutorando em Administração - Fundação Getúlio Vargas

Thiago Augusto Oliveira Silva, Universidade Federal de Ouro Preto

Mestre em Engenharia de Produção, UFMG

Doutorado em Engenharia de Produção, UFMG

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2018-07-11

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